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WISH MASTER | BLOG

THE JOURNAL

Ideas, case studies, and behind-the-scenes from the freelance brand.

Typography psychology, why font choice isn't decoration, Wish Master blog thumbnail

/06Typography Psychology: Why Font Choice Isn't Decoration

Winning the client after being late, honesty over excuses, Wish Master blog thumbnail

/05Winning the Client After Being Late

Jargon in brand positioning, how wording sets your price tier, Wish Master blog thumbnail

/04Jargon in Brand Positioning

Work on strengths not weaknesses, the jungle path metaphor, Wish Master blog thumbnail

/03Work on Strengths, Not Weaknesses

Brand vs business, why you can't build both at the same time, Wish Master blog thumbnail

/02Brand vs Business: Why You Can't Build Both at the Same Time

Why do companies brand, the origin of branding through accountability and distinction, Wish Master blog thumbnail

/01Why Do Companies Brand?