LOCALIZED AND A/B VERSIONS
The same campaign in another language, and in variants worth testing.
A campaign that works in English does not automatically work in Hindi, and a test that changes three things at once teaches nothing. This is the version layer: the same production rebuilt per language and per variable, so a new market can be entered without a reshoot and a test can actually be read when it finishes.
Localising is rewriting, not translating. A hook that lands in English often has no equivalent construction in Hindi, so the line gets rebuilt for the target language, the voiceover re-recorded, the on-screen typography set properly in the right script, and the edit re-timed because languages do not run to the same length.
On the A/B side I build variants that change one thing — the hook, the voice, the end card, the price on screen — and hand over a map saying which file tests which idea. I do not read the results or own the reporting. My job is to make sure the result, whatever it turns out to be, means something.
WHAT I DO
- Language versions — on-screen text, voiceover and captions rebuilt per language, with Devanagari and Latin typography set properly instead of pasted in at the same size.
- Voiceover rebuilds per language, directed for pace and stress, plus an honest recommendation when a human voice artist is the better call.
- Offer and price variants — the same cut with a different claim, number or end card, so a pricing test does not need a new film.
- A/B sets built one variable at a time: hook, voice, end card or opening frame, never two changes stacked in one file.
- A variant map naming exactly which file changes which variable against the control, so a winner can be attributed to a cause.
- SRT subtitle files alongside burned-in captions, for placements and viewers that need them.
HOW I WORK
- 01
MATRIX
Decide what is being tested and in which markets, then delete the variants that would change two things at once.
- 02
ADAPT
The script is rewritten for the target language rather than translated, because the hook has to land in that language, not in English with new words.
- 03
REBUILD
Each version is rebuilt from the master: new voice, new on-screen text, and a re-timed edit where the language runs long or short.
- 04
REVIEW
A native speaker checks every localised cut before handover, and the variant map ships with the files so nothing is tested blind.
BEST FOR
- Indian brands running the same campaign in English, Hindi and one regional language.
- Brands testing a price, an offer or a claim who need the creative held constant around it.
- Live campaigns where the creative is working and language is the only barrier left.
- Buyers who want a variant set they can attribute, not five files that all differ in four ways.
NOT THIS
- Not market-entry strategy. Deciding which market to enter, how to position there and what the offer should be is Brand Solutions work, not a version pass on existing creative.
- Not statistical analysis. I do not run the test, read significance or own the reporting — I build variants clean enough to be read and hand over the map that explains them.
- Not ratio packaging. Getting one version into every aspect ratio is the campaign package page; this page is about what changes inside the frame.
THE PROOF
Published case studies from ai commercial production work. Each one names the client and shows what was delivered.
STRAIGHT ANSWERS
REST OF AI COMMERCIAL PRODUCTION
MAKE A
WISH.
Tell me what you're building. I'll tell you how loud it can get.
- /01
YOU WRITE
Tell me what you're building and what's in the way. Two lines is enough.
- /02
WE TALK
A 30-minute call, booked within 7 days. Real questions, no pitch theatre.
- /03
YOU GET A PLAN
Scope, timeline and an honest number, usually within a week.